What should businesses be paying attention to on their Facebook pages? Unlikes and unsubscribes. Sure, it’s normal to have a certain number of daily unlikes, though spikes and an upward trajectory could be telling you something about the publishing strategy that you’re not seeing in the overview section of Facebook’s insights page. By knowing the days where unlikes and unsubscribes are abnormally high, organizations can pull the data from the Facebook overview section and do a deeper analysis across, reach, engaged users, talking about this and virality to understand what might be going on.
